David Holtzer | AI Visibility & SEO Consultant

AI Visibility • GEO • Technical SEO • Organic Growth

David Holtzer

AI Visibility & SEO Consultant helping brands become easier for search engines and AI platforms to find, understand, cite, recommend, and trust.

Canton, Georgia dmholtzer@gmail.com 470-525-1926 LinkedIn

Consulting Positioning

AI Visibility & SEO Consulting

I help brands increase visibility across Google and AI-driven discovery platforms including ChatGPT, Gemini, and Perplexity.

My work combines Generative Engine Optimization (GEO), technical SEO, entity and schema strategy, content architecture, analytics, and traditional organic search to build sustainable visibility across both search engines and generative AI.

I work with organizations and agency partners that need senior SEO and AI-search expertise without building the entire capability internally.

#1Most-cited workplace technology brand across AI platforms.
23%Of category-wide AI mentions for a major B2B technology brand.
1,120%Increase in blog traffic through SEO and content architecture.
803%Growth in active users.
300%+Average organic traffic growth across client engagements.
5×Increase in local lead generation through local SEO and GBP strategy.
60%Growth in recurring revenue through white-label SEO partnerships.
+17.84%YoY organic session growth during major site migrations.

Capabilities

Core Services

01

AI Visibility & GEO

Generative Engine Optimization • LLM Visibility • AI Citation Strategy • Answer Engine Optimization • Entity Optimization • AI Search Readiness • AI Visibility Measurement

02

SEO Strategy

Technical SEO • Organic Growth Strategy • Content Architecture • On-Page SEO • Internal Linking • Schema & Structured Data • Website Migrations

03

Content & Authority

Topic Clusters • Pillar & Glossary Strategy • Entity-First Content Architecture • AI-Optimized Content • Competitive Analysis

04

Measurement & Optimization

GA4 • Google Search Console • SEMrush • Looker Studio • AI Visibility Reporting • Content Performance Analysis

05

Agency & Fractional Support

White-Label SEO • AI Search Strategy • Fractional SEO Leadership • SEO Roadmaps • Website Strategy • Cross-Functional Consulting

Consulting Experience

Head of SEO & AI Strategy

Head of SEO & AI Strategy

Hi-Rez Collective
Canton, GA
Jan 2020–Present

Provide SEO, AI-search, and digital growth strategy for businesses and agency partners, combining technical execution with scalable organic acquisition systems.

  • Delivered 300%+ average organic traffic growth for clients through technical SEO, content systems, and AI-ready site architecture.
  • Increased local lead generation 5× through Google Business Profile optimization, review acquisition systems, and local SEO strategy.
  • Designed and launched 20+ SEO-optimized WordPress and Shopify websites.
  • Built scalable SEO and analytics frameworks using GA4 and SEMrush to measure acquisition, engagement, and conversions.
  • Partnered with agencies on white-label SEO engagements, helping drive 60% growth in recurring revenue.
  • Develop strategies spanning technical SEO, content architecture, analytics, conversion performance, and emerging AI-search visibility.

Enterprise AI Search & SEO Leadership

Eptura

AI & SEO Strategist

Eptura
Atlanta, GA
Apr 2022–Feb 2026

Led organic search initiatives and, beginning in 2025, Eptura’s AI Search Visibility taskforce and AI discovery strategy.

AI Visibility & Generative Search
  • Established Eptura as the #1 most-cited workplace technology brand across AI platforms, representing 23% of category-wide AI mentions.
  • Achieved tied #1 branded AI share of voice, with the strongest favorable sentiment among major competitors.
  • Built visibility across ChatGPT, Gemini, Perplexity, and AI-powered web search.
  • Developed AI-search KPIs, entity and schema models, and AI-optimized pillar and glossary architecture.
  • Coordinated AI-discovery initiatives across Content, Product, Web, and SEO.
  • Integrated GEO, AEO, and AI-search readiness into ongoing content operations.
Organic Growth & Search Performance
  • Increased blog traffic 1,120% and active users 803% through SEO transformation, content architecture, and AI-search readiness.
  • Grew organic sessions 17.84% YoY, from 1.19M to 1.40M, while executing multiple heritage-site migrations without material traffic loss.
  • Increased engaged organic sessions 15.72% YoY.
  • Improved average engagement time per session 10.46% YoY through topic clusters, internal linking, and UX-driven content restructuring.
  • Optimized flagship content generating 221,000+ organic views and 6M+ tracked user events, while securing top placement in AI-generated answers.
  • Built weekly SEO and AI-visibility reporting using GA4, Search Console, SEMrush, and Looker Studio.

Additional Experience

SEO & Digital Leadership

SEO/SEM Performance Manager

Robo Retail
Remote
May 2021–Mar 2022

Developed SEO roadmaps spanning technical SEO, content optimization, analytics, paid search, and conversion-focused website development. Built an internal SEO team and helped establish an additional agency-based SEO revenue stream.

Senior SEO Specialist

High Level Marketing
Remote
Mar 2020–Apr 2021

Developed client SEO roadmaps, technical audits, competitive analyses, link-building strategies, and ROI-focused performance reporting while partnering with account teams on broader client objectives.

Digital Marketing Specialist

EVANCED.NET
Canton, GA
Jan 2020–Mar 2020
  • Generated 40%+ organic traffic growth for priority clients.
  • Improved Core Web Vitals scores 30%.
  • Resolved 500+ SEO errors and increased site performance scores from below 70 to above 90.
  • Mentored junior SEO specialists and developed internal SEO training documentation.

SEO Compliance Manager

Outstand
Johns Creek, GA
Jul 2018–Jan 2020

Led marketing compliance initiatives aligned with FINRA/IIROC regulations while coordinating SEO, content, creative, project workflows, and stakeholders across North America.

Earlier Experience

Business & Operations

Procurement Analyst | RaceTrac Atlanta, GA | Apr 2015–Apr 2018

Managed digital-marketing procurement initiatives and vendor negotiations, generating $1M+ in first-year savings.

Pricing & Project Manager | Manning Brothers Food Equipment Co. Athens, GA | Sep 2012–Apr 2015

Managed bidding, procurement, RFI/RFP submissions, pricing analysis, and 50+ equipment projects.

Education

University of Georgia

Bachelor of Business Administration

Athens, Georgia
2013

Expertise

Technical & Strategic Skills

Generative Engine Optimization AI Search Optimization LLM Visibility Answer Engine Optimization Technical SEO Entity Strategy Schema Markup Structured Data Content Architecture Internal Linking On-Page SEO AI Content Strategy GA4 Google Search Console SEMrush Looker Studio WordPress Shopify WCAG 2.1

Credentials

Certifications

GA4 Certification — Google (2025)
Google Analytics IQ — Google (2025)
Advanced SEO Content Strategy — Semrush (2025)
Advanced Keyword Research — Semrush (2025)
Content Marketing Principles — Semrush (2025)
Local SEO Certification — Semrush (2025)
Become an AI-Powered Marketer — Semrush (2024)
SEO Strategy: In-House — Semrush (2024)
Lead Gen Accelerator — Semrush (2023)
AI Content Strategy — Coursera (LLM Applications in SEO)

Fractional • Consulting • White-Label

Senior SEO and AI-search expertise without building the entire capability internally.

dmholtzer@gmail.com  •  linkedin.com/in/davidholtzer