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Our Link Building Strategy

Link building, SEO / By Hi-Rez Collective

Ranking on the first page of Google takes two things: relevance and trust. Relevance = onsite work We optimize the content, keywords, and code of your website. This gives users the information they need about your services/products and supports what is being said offsite. Trust = offsite work We create content about your industry and …

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How to Reach Page 1 on Google

SEO / By Hi-Rez Collective

Every day, more than 5.6 billion searches are made on Google. Because 99% of searchers never scroll to page 2, it’s crucial to be on the first page of Google’s results page. There are two things Google looks at when deciding who is going to be on page 1. This has everything to do with …

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Keyword Selection Process

Uncategorized / By Hi-Rez Collective

Our Keyword Selection Process: Initial Research Once your account is set up, our SEO experts conduct extensive research on your keywords so we can select the right ones for your business. It’s the first step in doing what we do best—getting your website on the first page of Google! Business We examine your website and …

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Google Core Web Vitals

Uncategorized / By Hi-Rez Collective

There are three Core Web Vitals Google encourages all website owners implement to enhance the user experience. Loading LCP (Largest Contentful Paint) The time it takes for a page’s main content to load. An ideal LCP measurement is 2.5 seconds or faster. LCP can be improved through optimizing your website’s server, caching static HTML on …

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The Key to Conquering Map Packs

Uncategorized / By Hi-Rez Collective

The key to conquering local SEO What is a “‘Map Pack”? As search engines scour the web, Google, Bing, Yahoo, and others will return search quer es with a list of the top two or three closest businesses that be t fulfill the request of the consumer. Physical businesses at the top of the search …

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What Is Link Building?

Uncategorized / By Hi-Rez Collective

Gain Relevance and Trust Relevance = onsite work We optimize the content, keywords, and code of your website. This gives the information they need about  your services and products and supports what is being said offsite Trust = offsite work  We create content about your industry and place it where other people can like, share, …

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It’s Not All About Traffic

Uncategorized / By Hi-Rez Collective

While it’s important to always keep an eye on organic traffic, it is not a metric that should be viewed in isolation when deeming whether an SEO campaign is succesful or not. If traffic is viewed correctly in year over year data, accounting for as many controllable variables as possible (correct installation, spam/bot/internal filtering, goal/conversion …

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SEO Isn’t About Making Sales

Uncategorized / By Hi-Rez Collective

SEO is the work that goes into your website to build relevance and trust so that it ranks on the first page of Google.  Importance of SEO:  Organic listings receive 80% – 90% of the clicks on Google Less than 10% of people scroll to page 2  That means that if you aren’t showing up …

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The Truth About Traffic

Uncategorized / By Hi-Rez Collective

Website traffic comes from a variety of sources-by going straight to a website without using a search engine (direct), through linking referrals, paid ads, or social media. However, organic search is still king and is responsible for 53% of all traffic coming to a website on average. While organic search traditionally delivers far more traffic …

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What Is Organic Traffic?

Uncategorized / By Hi-Rez Collective

Organic rankings, or organic presence refers to the footprint size a business has built in the online world. Specific to SEO, a business’s organic presence gets measured by how often search engines deem their site as one of the top answers for information related to the services or products they offer. You can think of …

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