How to Submit Your Business to ChatGPT: Complete Business Hub Guide
OpenAI has introduced a way for businesses to claim their information directly in ChatGPT. Here's how to find or add your business, verify ownership, manage your profile, and understand what the new Business Hub means for SEO and AI visibility.
To submit your business to ChatGPT, sign in to ChatGPT and open Business Hub . Search for your company, claim an existing listing or add an eligible business, and follow the offered verification process. Verification may involve a business phone, email, website DNS record, or supported ecommerce connection. Complete the required identity verification to manage your information and access available insights.
Claiming a business does not guarantee that ChatGPT will recommend it or display it more frequently.
What is ChatGPT Business Hub?
On November 10, 2026, OpenAI announced Businesses in ChatGPT , a beta program that lets eligible organizations claim and manage their business information within ChatGPT.
Business Hub provides a direct way for companies to submit factual information about their operations, verify their connection to the business, and access aggregate reporting about how ChatGPT users encounter their brand.
Previously, businesses primarily focused on making information available through their websites, search engines, directories, public profiles, and other sources that AI systems could discover.
Business Hub adds a direct management interface. It does not replace those external sources or give businesses control over ChatGPT's independent recommendations.
Claim Your Business
Establish authorized access to an existing listing or create a new profile where supported.
Manage Information
Maintain business descriptions, website details, categories, images, and applicable policies.
View Insights
Review aggregate mentions, website clicks, and discovery topics when reporting thresholds are met.
Important distinction: ChatGPT Business Hub is a business-profile management feature. It is not the same product as a ChatGPT Business workspace subscription. You do not need to purchase ChatGPT Business or Enterprise to claim an eligible business.
Why should you submit your business to ChatGPT?
Customers increasingly use AI assistants to research services, compare providers, evaluate products, and narrow their purchasing decisions.
For businesses, accurate representation matters. A company may have an outdated description, incorrect website, incomplete service information, or conflicting brand details across the web.
Claiming a business profile creates an additional way to provide accurate information and inspect available engagement data.
Improve Business Information Accuracy
Provide the correct business name, website, description, and category directly through OpenAI's business-management process.
Strengthen Brand Identification
Make your company easier to distinguish from similarly named organizations by providing consistent, verifiable business details.
Access New AI Visibility Data
Review how often ChatGPT references your business or website and how frequently users click through to your site.
Prepare for AI-Assisted Customer Discovery
Establish a managed profile as OpenAI expands business information, commerce integrations, and eligible customer-facing agents.
These are opportunities to improve information management and measurement—not promises of increased traffic, leads, rankings, or recommendations.
Can any business create a ChatGPT listing?
Eligibility depends on the business type, location, available verification methods, and whether a matching listing already exists.
OpenAI allows eligible businesses to claim existing profiles. Some online businesses can also add new profiles. At launch, local stores and restaurants can claim existing U.S. listings, but new profile creation is more restricted.
| Business Type | Current Path |
|---|---|
| Existing local business listing | Claim and verify if eligible |
| Eligible online business | Claim or add a profile where offered |
| Local store or restaurant without a listing | New creation may not be available yet |
| Ecommerce business | Claim; eligible businesses may connect product feeds |
| Online service business | Claim or add where eligible; may qualify for Business Agents |
If your business is not available for claiming or creation, that does not mean ChatGPT cannot mention it. Business profiles and independent AI-generated recommendations are separate.
What do you need to submit a business to ChatGPT?
Prepare your business records and make sure the person completing verification is authorized to represent the organization.
Business Information
- Public business name
- Legal business name
- Official website URL
- Business category
- Accurate business description
- Business address, where required
- Contact email and phone
Verification Access
- Authorized ChatGPT account
- Access to offered phone or email verification
- Domain DNS management access if needed
- Government-issued identification if requested
- Business registration documents if requested
- Applicable business or tax identifiers
For agencies: The business owner should retain primary control of the listing. Authorized representatives can assist with verification and management, and approved administrators can invite teammates or grant agency access.
How to submit your business to ChatGPT Business Hub
Follow the steps below. The screens and verification methods you see may vary depending on your business type and the profile's current status.
Open ChatGPT Business Hub
Sign in to your ChatGPT account and open ChatGPT Business Hub .
Search for your company using its public business name. Check for alternate spellings or legal names if the initial search does not return a match.
Claim an Existing Listing or Add Your Business
If ChatGPT displays your company, select the correct listing and begin the claim process.
If there is no match, an eligible online business may be offered an option to create a new profile.
Do not create a duplicate if your business already has a matching profile.
Choose an Available Verification Method
ChatGPT may offer verification through your business phone, business email, website domain, or a supported Shopify connection.
For domain verification, ChatGPT provides a DNS TXT record that you must add through your domain's DNS provider.
Follow the exact verification instructions shown in your account.
Wait for Claim Approval
OpenAI reviews the claim and may request additional information.
Approval establishes authorized access to the profile. It does not automatically provide all editing and analytics features.
Complete Identity Verification
To publish business-information changes and access insights, complete the additional identity verification offered through Persona.
Depending on the business, you may need identification, registration information, and proof of authorization.
Once approved, Persona verification can enable the verified business badge.
Review and Update Your Business Information
After approval, review the profile details. Depending on your business, you may be able to update:
- Official website
- Business description
- Business or service category
- Logo and cover photo
- Relevant delivery and return policies
- Product feed information, if applicable
Updates are subject to review and may take time to appear.
Open Insights and Establish a Baseline
Once your claim and identity verification are approved, open Insights to review available aggregate metrics.
Record your starting mentions, website clicks, and discovery topics so you can compare performance over time.
New profile warning: OpenAI says an approved Persona verification can automatically publish a newly created business profile. Review your information carefully before completing that process.
How to verify your website with a DNS TXT record
Website verification confirms that you control the domain associated with the business profile.
If ChatGPT offers domain verification, it provides a unique TXT record. Add that record to the authoritative DNS settings for your domain.
Example DNS TXT record
The example above is illustrative. Do not enter placeholder values.
- Sign in to your domain's DNS provider.
- Open the DNS management area.
- Create a new TXT record.
- Copy the host and value from ChatGPT exactly.
- Save the DNS record.
- Return to Business Hub and select Verify domain.
DNS changes may take time to propagate. If verification fails immediately, confirm that the record was added to the correct DNS zone and retry after propagation.
WordPress users: DNS records are generally managed by your domain registrar or DNS host, not inside Elementor or the WordPress page editor. Adding a TXT record does not require changing your website's HTML.
How to optimize your ChatGPT business profile
Completing verification is an administrative task. Building a useful business profile requires a different approach.
Your profile should describe your company accurately, using language customers recognize and that corresponds to information on your website.
Write a clear business description
A useful description answers five questions:
Business Identity
Who is the company, and what kind of organization is it?
Core Services
Which specific products or services does the business provide?
Audience
Who does the company serve?
Geographic Coverage
Where does the business operate or serve customers?
Example: Hi-Rez Collective
Hi-Rez Collective is an SEO and AI Visibility agency based in Woodstock, Georgia. The agency helps businesses improve visibility across traditional search engines and AI-powered discovery platforms through technical SEO, local SEO, content strategy, structured data, entity optimization, AI search optimization, web design, and conversion optimization.
Notice that the description identifies the company, its primary services, and its positioning without making unsupported claims about rankings, awards, or results.
Keep business information consistent
Compare the profile with your website, Google Business Profile, LinkedIn, business directories, and other authoritative sources.
Consistency is especially useful when a company has a similar name to another organization, has rebranded, or operates under a legal name that differs from its public brand.
ChatGPT may continue to use information from external sources. A claimed profile does not automatically override everything published elsewhere.
What can you track in ChatGPT Business Hub?
One of the most important parts of the launch is access to first-party aggregate reporting about how ChatGPT references a business.
OpenAI currently describes a 28-day insights view with several key metrics.
| Metric | What It Measures | Why It Matters |
|---|---|---|
| Mentions | Qualifying appearances of the business or website in ChatGPT results | Establishes a baseline for observed ChatGPT visibility |
| Website clicks | Clicks from ChatGPT to the business website | Connects AI exposure to website engagement |
| Discovery topics | Aggregated themes associated with answers referencing the business | Helps identify subjects associated with the brand |
Important measurement limitations
For an online business, a mention is counted when ChatGPT references its website. Simply naming the brand without referencing the website does not necessarily count.
For a local business, a mention can count when ChatGPT displays a result for that location.
Businesses do not receive access to users' individual prompts or private conversations. Reporting is aggregated and subject to privacy thresholds.
Measurement caution: A blank metric does not necessarily mean zero visibility. Data may be delayed, below a reporting threshold, or temporarily unavailable.
Connect Business Hub data to your SEO reporting
Hi-Rez recommends combining Business Hub insights with other measurement sources:
- Google Search Console organic performance
- GA4 traffic and conversions
- AI referral traffic
- Tracked AI search prompts
- Brand citations and mentions
- Qualified leads and revenue
Business Hub offers another measurement layer, not a complete replacement for SEO analytics or AI visibility tracking.
What is a ChatGPT Business Agent?
Business Agents are a separate feature that lets eligible businesses provide a customer-facing conversational experience inside ChatGPT.
An agent can help users explore a company's offerings, understand product details, review policies, and ask follow-up questions using business-provided information.
At launch, Business Agents are available to eligible ecommerce and online service businesses in the United States. Eligibility is separate from the ability to claim a business profile.
Business Profile
Provides managed business information and available engagement insights.
Business Agent
Offers an optional, business-specific conversation that customers can choose to open.
Business Agent conversations are separate from ChatGPT's independent answers. The current experience can direct users to a business website but does not independently complete purchases, bookings, or order checks.
Businesses do not need to publish an agent or purchase advertising to manage an eligible claimed profile.
Does submitting your business to ChatGPT improve AI rankings?
No ranking or recommendation improvement is guaranteed. Claiming a business gives an authorized representative a way to manage business information and access available insights. ChatGPT continues to make independent recommendations using multiple sources.
That does not make Business Hub irrelevant to AI visibility.
Accurate company information can help reduce ambiguity and give businesses greater visibility into how their brand is represented.
But it should be one component of a broader SEO and AI visibility strategy.
What should businesses optimize beyond Business Hub?
Technical Accessibility
Ensure important pages can be crawled, rendered, and indexed where appropriate.
Content Quality
Publish useful, specific answers supported by real expertise and verifiable information.
Entity Clarity
Maintain consistent names, services, locations, and organizational relationships.
Structured Data
Use appropriate schema to describe the organization, services, and content accurately.
Independent Authority
Build legitimate third-party references, relevant citations, reviews, and industry recognition.
Measurement
Track AI citations, mentions, referrals, brand visibility, and actual business outcomes.
The objective is not simply to appear in an AI-generated answer. It is to become a relevant, trustworthy source that customers can evaluate and choose.
What to do after submitting your business
Once your profile is claimed, move from verification to information quality and measurement.
Business Profile
- Confirm claim approval
- Complete Persona verification
- Review the business name
- Check the website URL
- Write an accurate description
- Select the best available category
- Review applicable policies
- Confirm profile publication status
SEO + AI Visibility
- Audit Organization schema
- Check business identity consistency
- Review AI crawler accessibility
- Improve core service pages
- Strengthen authoritative references
- Record initial Business Hub insights
- Establish a relevant prompt set
- Measure traffic and lead outcomes
Revisit your profile when your business changes its name, website, services, location, or other important information.
ChatGPT Business Submission FAQs
Can I add my business to ChatGPT?
Yes, eligible businesses can claim existing listings, and certain online businesses can create new profiles. Availability depends on the business type, location, and supported verification process.
Where do I submit my website to ChatGPT?
Open ChatGPT Business Hub at chatgpt.com/business . Search for your company and follow the available claim or creation flow.
Is submitting a business to ChatGPT free?
OpenAI does not require a ChatGPT Enterprise subscription, advertising account, or published Business Agent to claim an eligible business. Optional paid services are separate.
Does claiming my business guarantee ChatGPT recommendations?
No. Claiming does not guarantee higher placement, more mentions, or recommendations. ChatGPT makes its own independent recommendations.
Do I need to verify my website?
Website-domain verification is one available method. Depending on your business, ChatGPT may offer phone, business email, or Shopify verification instead. Additional identity verification is required for certain management features.
How long does verification take?
Verification time varies. DNS records may require propagation, and OpenAI reviews claims and identity submissions. Wait for an approval notice or request for more information.
Can an SEO agency manage my ChatGPT listing?
Yes. An authorized business administrator can invite teammates or grant agency access through supported Business Hub workflows. Each person should use their own account.
Can I manage multiple locations?
Business Hub does not currently provide universal centralized management across multiple brands and locations. Claiming a parent brand does not automatically claim every location.
Can I see what customers ask ChatGPT about my business?
Business Hub provides aggregate insights such as discovery topics, mentions, and website clicks. It does not reveal individual private conversations or prompts.
Does ChatGPT Business Hub replace Google Business Profile?
No. The platforms serve different discovery and management functions. Businesses should maintain accurate information across both systems where applicable.
What if my business is not listed?
Search using alternate names and confirm eligibility. Some online businesses may be offered a new-profile option, while certain local business categories can currently claim only existing listings.
What is the difference between SEO and ChatGPT Business Hub?
SEO improves a website's accessibility, relevance, content, authority, and organic search performance. Business Hub provides a way to manage business information within ChatGPT and access available engagement reporting. Both can contribute to a broader AI visibility strategy.
Business verification is the beginning—not the entire AI visibility strategy
OpenAI's Business Hub represents an important development in how businesses can participate in AI-assisted discovery.
For the first time, eligible organizations have a dedicated management interface for their ChatGPT business information, along with aggregate insights into mentions and website clicks.
But a claimed profile is not a substitute for technical SEO, useful content, entity clarity, strong service pages, reputable third-party sources, or a website that converts visitors into customers.
The businesses best positioned for AI-assisted discovery will be those that make accurate, useful information available across the sources customers and search systems rely on.
Make Your Business Easier to Find, Understand, and Recommend
Claiming your ChatGPT profile is one step. Building lasting visibility across search engines and AI platforms requires a connected strategy.
Hi-Rez Collective combines technical SEO, AI Visibility, content strategy, entity optimization, structured data, internal linking, local SEO, and conversion optimization to help businesses improve discovery and measurable growth.
Whether you're establishing your AI search presence or improving an existing SEO program, the priority is identifying what prevents your business from being found, understood, and trusted.
Official Sources and Further Reading
This guide reflects the initial November 2026 Business Hub launch. Features and eligibility may change as OpenAI expands the program.