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This has long been a big question. Thus, when it comes to developing a great user experience, design and layout on your website. Then it can be a very effective tool for you. Thus, use similar tools in your marketing strategy.

 

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Now, your website is likely to be the first point of contact with any potential customer. And as you all know that the value of first impressions is counted. Despite having the wrong experience, it is very important that you get your first user experience (UX) right.

Web design is the most important aspect of a customer’s experience when looking at an online store. Whether looking for a product or service, customers first and foremost desire ease and use across devices, but there are many other aspects to consider when designing your website or store. In fact, simply looking at the design of a webpage can automatically improve its function and, in turn, bring more visitors to your page.

More visitors potentially mean more customers! Here are some ways you can improve your website and provide a seamless shopping experience for a customer.

 

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Clarity

The importance of clarity is simple; Your users should be able to find exactly what they are looking for as soon as possible. This is usually improved in your navigation tool and can be very simple to adjust.

 

Breadcrumbs

Based on the idea of ​​the way Hensel and Gretel used breadcrumbs to get back home, this aspect of web design means that when your visitor clicks on a new link, you need to make sure to have a link back to the previous page so the visitor can go back whenever they want.

 

Drop-down menu

Easy to implement but super helpful, a drop-down menu can categorize all your content, making it easy to find!

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Content Organization

Users do not read a website like they would read a book, from cover to cover. They scan in search of snippets of information. This means that all your headlines, product categories and announcements are easy to see and should also be easy to read.

A great way to approach this is by dividing your content into a series of blocks. Spectrum Collections has done this very well, announcing new sales and marketing its best-selling products close to the top. As you continue to scroll down the page, customers begin to learn more about their vibrant brand community and are given the opportunity to involve themselves.

Identify Customer Goals

It is very important to identify the need of your customer and their browsing habits. Once you recognize them you can become familiar with their needs and then you can work better to fulfil their services as per their wish. To identify the need of customers, you must integrate all your communication between customers into one database, which contains all the resources of information about the customer.

Time is of the essence

As we all know that “time” is the most valuable thing on earth because everything is necessary in time and all shopping is influenced by time. By providing sufficient and convenient information through a shopping website, web design can save a lot of customers’ valuable time. This action can attract a lot of customers as customers neither want to waste their time on the website nor get lost in the difficulty that exists on the web site. Hence attracting customers gives better benefits to the company and it will help them to achieve success in e-commerce.

Hopefully, you now have a better understanding of the impact web design can have on your customer experience. Website design is so much more than the visual side of things, and it is in your hands to make your customers’ journey as positive as possible.

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