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Google Map Packs

As search engines scour the web, Google, Bing, Yahoo, and others will return search queries with a list of the top two or three closest businesses that best fulfill the request of the consumer. Physical businesses at the top of the search results under the map are known collectively as a ‘map’ or ‘local pack’. Search engines provide crucial information about each of the businesses in the pack, giving them a competitive edge.

Google map pack

Build a strong foundation

Best practices have broken map pack ranking into two categories: and . Foundational work gives you the authority search engines look for first when answering a query. Competitive difference-maker methods are used to bring your business closer to the top of the list and score you a better spot on the map pack leaderboard.

Foundational Factors

GMB Optimization – My Business (GMB) directly integrates with Google and Google map searches. The more accurate your information, the more likely you are to appear closer to the top. up to date Location – Your business location in relation to the searcher will be a huge factor in your appearance on a map pack. Make sure you have a GMB setup and that the information is . This will help you with Google’s

Competitive difference makers

Reviews – Just like social media, Google and other search engines watch for engagement as they determine result ranks. and show Google that you are an active, popular business. local business profile directories 

Domain Authority – Repeated, specific business claims increase your authority on a given topic. List your business on as many as you can.

Inbound links – Improve your chance of being mentioned by local stakeholders by engaging with the Consider marketing to local:

  • Chamber of Commerce 
  • Fairs, charities, and fundraisers
  • Online communities 
  • Non-competing local businesses
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