SEO Guide For Beginners Our Optimization Process

Generate Organic Traffic

Organic rankings, or organic presence refers to the footprint size a business has built in the online world. Specific to SEO, a business’s organic presence gets measured by how often search engines deem their site as one of the top answers for information related to the services or products they offer.

Organic rankings bring in more customers. They’re the un-paid results that show up at the top of a Google search when you type in a query.

Achieving organic rankings is the bread and butter of internet search results. And because of that, organic rankings are highly competitive.

Why is Google so important?

You can think of any business’s organic presence as their ongoing relationship with Google. But you might be asking yourself, why does my or my customer’s relationship with this tech giant matter? It’s because searchers trust Google.

It’s in Google’s best interest to provide the best answer to every single search query typed in.

As a result, with increased internet use year to year, consumers trust search engine results more than any other informational resource available to them.

FAQ

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What are organic rankings?

Organic rankings, or organic presence refers to the footprint size a business has built in the online world. Specific to SEO, a business’s organic presence gets measured by how often search engines deem their site as one of the top answers for information related to the services or products they offer.

How much does SEO cost?

The work offered by SEO companies often comes in packages. The work stays the same, but the price changes depending on the number of hours spent on a campaign. SEO packages can range from under $100 to over $20,000 a month!

What's an organic presence?

You can think of any business’s organic presence as their ongoing relationship with Google. But you might be asking yourself, why does my or my customer’s relationship with this tech giant matter? It’s because searchers trust Google.

How do I rank higher in Google?

The higher rankings come through building relevance and trust for a website. Relevance means a website is the right answer to a searcher’s query. This comes through a site’s code, keyword optimization, and high quality content.

Do small businesses need SEO?

With SEO specifically, small businesses have the problem of poor visibility on Google. They can’t bring in more customers because they have a poor relationship with the search engine, or rather, their website does.

How do you measure SEO?

While SEO rarely has measurable ROI, it does have an unmistakable impact on engagement. For example, businesses can’t succeed only through paid advertising. That generates the interest in their industry, but they could lose out to a competitor who organically ranks higher in the results.

Do small businesses need SEO?

With SEO specifically, small businesses have the problem of poor visibility on Google. They can’t bring in more customers because they have a poor relationship with the search engine, or rather, their website does.

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