Our Link Building Strategy
Ranking on the first page of Google takes two things: relevance and trust.
Gain Relevance and Trust
Relevance = onsite work
We optimize the content, keywords, and code of your website. This gives the information they need about your services and products and supports what is being said offsite
Trust = offsite work
We create content about your industry and place it where other people can like, share, and click to route back to website.
A website’s trust is determined by the number of other websites that link back to that website. These links, called backlinks, are like a “vote of confidence” from one website to another. It’s a signal to Google that other people can vouch for and recommend your services and products.
We place active, clickable links in all the places people gather online (industry sites, blogs, business directories, etc.). These links direct users back to your client’s website. The more links they have, and the more relevant and trusted they are, the more your client will be, too.
86% of our clients reach the first page of Google within 6 months.
Link Diversification Types
Link Location—We don’t focus solely on high profile websites. We make sure your client has links from a variety of relevant sources.
Link Type—To make your client’s link portfolio natural and organic, we supply an appropriately balanced mix of do-follow and no-follow links.
Link Quantity—A small business doesn’t need hundreds of links to gain trust, and too many links for a small business can look suspicious and unnatural to Google.
Content Type— We create different kinds of content to accompany your client’s links, including blog posts, articles, article engagement, infographics, and other web content.
Link Scheduling—Artificial links are easy to spot because they tend to post online all at once or in a predictable pattern. Organic links, on the other hand, tend to post randomly at any time.
We create backlinks that appear natural, as if a small business owner were manually creating their own.
The “quality” of a link is subjective and varies greatly from one SEO expert to another. Because Google doesn’t share their algorithm with anyone, it opens the door to a wide variety of opinions on what effective SEO is. Many of those are just that, opinions. Links relevant to our clients’ products and services are far more impactful than links from a website with high domain authority. We performed a case study that targeted higher domain authority sites and the performance was nearly identical to sites with low domain authority. Focusing on sites with high domain authority took significantly more effort and doubled the price of our SEO.
This is what our method is all about; using diverse link building efforts to get our clients the best results for the best price. It doesn’t matter what our company thinks good SEO is, or what the internet at large thinks good SEO is — Google is the judge and our track record indicates they like our link building strategy.