Keyword Selection Process Initial Research

Once your account is set up, our SEO experts conduct extensive research on your keywords so we can select the right ones for your business. It’s the first step in doing what we do best—getting your website on the first page of Google!

Finding The Optimal Keywords

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We examine your website and discover more about your business. Your input is very important to the success of your SEO campaign. Knowing what you do, why you do it, who your clientele is, and how you  position your products/services gives us invaluable insight into selecting the right keywords.

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We research your industry, compiling a list of keywords people search for within that  industry to strongly position you against your competitors. Competitive research is also conducted and taken into account for possible gains in keyword positioning.

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We research search trends so we can craft regional keyword  phrases that will drive as much traffic to your website as possible.

4 Stage Keyword Quality Vetting Process

When research is complete, we’ll have a list of strong keywords for your campaign. To select the best keywords  from that list, we put each keyword through a rigorous system of testing and scoring in four key categories.

Competitively Researched

Instead of looking for keywords with the most search activity around them, we choose words and phrases with enough activity to drive significant traffic to your site, but not so much activity that they’re too competitive to rank for.

Intent To Buy

We interpret “searcher intent”—the action searchers intend to take—for each keyword. This helps us identify people who are more likely to come to your site ready to make a purchase rather than targeting users who are simply looking for information.

Cost

We look at your budget, compare it to the keywords on your list, and select ones in the right price range—we want to make sure there is enough budget to fund the amount of work necessary for a successful campaign.

Current Rankings

We look through your list of keywords to identify any you might already be starting to rank for. With a little extra help, we’ll get these keywords on the first page. Once they stabilize, we’ll target new keywords. These medium ranking keywords will take priority as we make final keyword selections.

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