Every day, more than 5.6 billion searches are made on Google. Because 99% of searchers never scroll to page 2, it’s crucial to be on the first page of Google’s results page. There are two things Google looks at when deciding who is going to be on page 1.
This has everything to do with your website and Google seeing exactly what you do and who you are. If your website says you are a shoe company, Google wants
to see that you sell shoes. Not furniture, books, or plumbing services — shoes.
Google wants to make sure you are who you say you are so they can give their users the best search experience possible.
Relevance = onsite work
We optimize the content, keywords, and code on your website. This gives visitors the information they need about your services/products and supports what is being said offsite.
A website’s trust is determined by the number of other websites that link back to your website. These links, called backlinks, are like a ‘vote of confidence’ from one website to another. It’s a signal to Google that other people can vouch for and recommend your services and products. The more of these links you have, and the more relevant and trusted they are, the more trusted you will be, too!
Trust = offsite work
We create custom content about your industry and place it where other people can like, share, and click to route back to your website. We do this with:
Business Directory Submissions
Custom Blog Publications
Custom Article Publications
Some SEO providers focus exclusively on either onsite or offsite work. We provide full-service SEO. This means we have teams of experts who work together on both types of SEO tasks to make you both relevant and trusted in Google’s eyes.