Google SEO Updates – October 2021

Latest SEO News and updates from Google

Google’s Title Generation

Google updated how they generate title tags for websites, often by selecting content included in header tags. While Google says that the keywords used in titles aren’t being affected, there have been reports of keyword fluctuations correlating back to when titles were updated. It’s an important reminder to regularly check back on meta titles to see if changes occurred or if they can be optimized more.

Alt Text and SEO

Google’s Martin Splitt confirmed over Twitter that alt-text on a webpage is important for SEO, but did not disclose just how important. In addition, the inclusion of alt-text allows web pages to be ADA compliant (for those with disabilities), and the lack thereof can lead to legal consequences.

GMB vs Local Search

Google’s Martin Splitt confirmed over Twitter that alt-text on a webpage is important for SEO, but did not disclose just how important. In addition, the inclusion of alt-text allows web pages to be ADA compliant (for those with disabilities), and the lack thereof can lead to legal consequences.

A Deeper Dive into Google’s Algorhithm

Google’s Link Spam Update Completed Google is constantly trying to reward organic optimization and SEO efforts. Their recent ‘Link Spam Update’ is intended to penalize those whose linking strategies seem robotic and automated (link spamming). The rollout is now officially complete and will start affecting websites accordingly. [1][2][3]

Revamped “How Search Works” Page

Google announced a major overhaul and revamp to their “How Search Works” information hub, mostly consisting of changes to their verbiage to be more in line with the messaging of Google’s Search Specialists.

The Page Experience Update: More than a Tie Breaker

While previous updates had people wondering how important “page experience” (loading, interactivity, and visual stability) is in their site’s SEO ranking, Google’s John Mueller has confirmed that improved core web vitals “…is a ranking factor, and it’s more than a tiebreaker.” John also stresses the importance of relevance and site usability. Because this affects some sites more than others, be sure to work with your web developer to determine the best course of action for your business.

Search Console Updates

Google published a blog covering various FAQs and details regarding the data and insights found within Google Search Console. They covered some of the reasons why data may vary from analytics, URLs, and seemingly related/correlated data points

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