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The Ultimate Social Media Image Size Guide for All Platforms in 2023

In the ever-evolving world of social media, staying up-to-date with the latest trends and best practices is crucial to maintaining a strong online presence. One key aspect of this is ensuring your images are optimized for each platform, as different platforms have specific requirements for image dimensions. A pixel-perfect image can make all the difference in grabbing your audience’s attention and conveying your message effectively. In this guide, we’ll break down the essential image sizes for major social media platforms in 2023.

Facebook

Profile Picture:

  • Recommended Size: 180 x 180 pixels
  • Displayed as: 170 x 170 pixels on desktop, 128 x 128 pixels on mobile

Cover Photo:

  • Recommended Size: 820 x 360 pixels

Shared Image:

  • Recommended Size: 1200 x 630 pixels

Shared Link Thumbnail:

  • Recommended Size: 1200 x 628 pixels

Instagram

Profile Picture:

  • Recommended Size: 320 x 320 pixels

Feed Photo:

  • Recommended Size: 1080 x 1080 pixels

Landscape Photo:

  • Recommended Size: 1080 x 566 pixels

Portrait Photo:

  • Recommended Size: 1080 x 1350 pixels

Stories:

  • Recommended Size: 1080 x 1920 pixels

Twitter

Profile Picture:

  • Recommended Size: 400 x 400 pixels
  • Displayed as: 200 x 200 pixels

Header Photo:

  • Recommended Size: 1500 x 500 pixels

In-Feed Image:

  • Recommended Size: 1200 x 675 pixels

LinkedIn

Profile Picture:

  • Recommended Size: 400 x 400 pixels
  • Displayed as: 300 x 300 pixels

Background Photo:

  • Recommended Size: 1584 x 396 pixels

Shared Image:

  • Recommended Size: 1200 x 627 pixels

Pinterest

Profile Picture:

  • Recommended Size: 165 x 165 pixels

Pin Image:

  • Recommended Size: 1000 x 1500 pixels

YouTube

Channel Profile Picture:

  • Recommended Size: 800 x 800 pixels

Channel Cover Photo:

  • Recommended Size: 2560 x 1440 pixels

Video Thumbnail:

  • Recommended Size: 1280 x 720 pixels

TikTok

Profile Picture:

  • Recommended Size: 200 x 200 pixels

Video Thumbnail:

  • Recommended Size: 1000 x 563 pixels

Snapchat

Profile Picture:

  • Recommended Size: 1080 x 1920 pixels (Full Screen)

Conclusion

Creating visually appealing content for social media is an essential part of any successful digital strategy. Ensuring that your images are appropriately sized for each platform not only helps your posts look more professional but also ensures that they display correctly across various devices. Remember that these recommendations are based on the most current information available as of 2023, but it’s always a good idea to double-check for any updates from the platforms themselves.

By following this comprehensive guide, you’ll be well-equipped to curate a visually captivating social media presence that engages your audience and leaves a lasting impression. Happy posting!