Google has a wide range of tools for nearly every business need imaginable. Here are some of the best ones.
Today, everyone is familiar with Google as a search engine. And you’re probably aware that the company’s offerings have expanded to include a wide range of other tools. In this piece, we’re going to look at 40 different tools offered by the Mountain View, California-based tech giant and how they can be used by businesses, big and small.
From SEO tools like Google Search Console to social media platforms like YouTube, there are plenty of tools for you to use in your marketing efforts. We’ll start by looking at some of the most popular ones.
1. Google Drive
Drive is a cloud-based storage service that helps you organize, store and edit documents, photos and other files in one place. It comes with 15GB of free storage space, but if you need more than that, you can buy more.
2. Google Ads To Reach New Customers
If your customers are using the internet – and they undoubtedly are – you should be targeting them online.
Google Ads is the best and most effective way to do this. Integrated across Google search results, YouTube, and its Display Network, Google Ads gives you all the analytics data and targeting capabilities you need, plus offers automated solutions to help you maximize your marketing spend.
3. Google Alerts For Reputation Monitoring
Whoever said “there’s no such thing as bad publicity” never had the disapproving weight of the internet come crashing down on them. But even if your business has a spotless track record, proven customer service, and an unimpeachable reputation, occasionally, someone will have a less-than-stellar experience with your business or product.
Google Alerts lets you get out ahead of bad news with notifications. These will automatically notify you of any mentions of your business, allowing you to proactively deal with potentially damaging mentions
4. Google Analytics for Measuring App Usage And Website Traffic
Google Analytics is the easiest way to monitor your app’s usage and web traffic, as well as where it’s coming from.
Free to use, it provides you with insights about your customers and their purchasing journey, so you can streamline marketing processes, identify your targets, track campaigns, and troubleshoot individual webpages – all from the same dashboard.
5. Google Authenticator for Two-Step Verification Security
Spammers, hackers, and other cybercriminals are getting more sophisticated all the time. Google helps keep you safe across all its digital properties with the help of 2-Step verification. By texting or emailing you a unique code that you can use to log in to your accounts, it provides stronger security than a password alone.
6. Google Business Messages To Communicate With Potential Customers
An SMS and instant messaging service originally designed for the Android operating system, Google Business Messages allows you to interact with your customers through a number of entry points, including Maps, Search, and your own website. Use it as a chat feature to convey expected wait times or answer frequently asked questions.
7. Google Business Profile For Local Business Promotion
Since rolling out new local search features in November 2021, Google has placed an increasing emphasis on nearby search results. Creating a Google Business Profile is an important part of ranking highly in your neighborhood. Use your profile to help customers discover you on Search and Maps or to promote a sale to the people in your area.
8. Google Calendar For Time Management And Scheduling
Disorganization is a major problem for many people. Google Calendar is a great way to eliminate that problem, more effectively manage your time, and stay on top of your schedule. Sync it across your devices to remind yourself of a vendor call, block out time for a sales presentation, or schedule an appointment from anywhere.
9. Google Chat For Instant Messaging
In this era of remote work, instant messaging is a must-have tool for any business. But why complicate things by adding a third-party app when Google gives you all the functionality you need in Google Chat? It lets you get all your messages in one place, collaborate with teammates, and integrate with other Google apps and tools with no hassle.
10. Google Chrome For Web Browsing And Development
If you’ve ever had to help a relative delete numerous toolbars from their browser or waited impatiently for a window to deal with a memory leak, you know how important a quality web browser is.
Google Chrome gives you a secure way to surf the internet. It also has dedicated developer tools to help you create new websites and test APIs – and its functionality is updated weekly.
