SEO is the work that goes into your website to build relevance and trust so that it ranks on the first page of Google.
Importance of SEO:
- Organic listings receive 80% – 90% of the clicks on Google
- Less than 10% of people scroll to page 2
That means that if you aren’t showing up on the first page of Google’s search results, you are missing out on 80%-90% of the traffic and leads you could be getting. The more visible your business is online, the more potential customers you’ll reach. And that is the value of SEO.
As Google starts recognizing you as the most trusted and relevant source in your industry, you’ll see your rankings increase. As your ranking increases, the more likely traffic to your website will increase. Increased traffic can lead to more customers finding and choosing your business over your competitors.
The key to selling SEO effectively is keeping it simple, relevant and stating value.
SEO Is Not About Making Sales
The effectiveness of an SEO program should be evaluated in terms of traffic generation, not how many sales were made on a website or how many contact forms were filled out. The job of SEO is to get qualified visitors to the site. From there, it is the marketing discipline of conversion optimization that influences how many orders and leads are processed.