You don’t have to say everything
When building your brand’s reputation, you must consider how you want to present your business online.
What you say and how you say it can impact how your brand is perceived – so it’s important to post what reflects your unique values.
Twitter is an effective marketing tool for building exposure for your business and tailoring your brand reputation, and it can even increase your Google search visibility when used correctly.
You can promote your products, share content, and hop on relevant trends to remain relatable among your followers. There are various ways to advertise on Twitter, but your Tweets are what build your branding. However, with 280 characters per Tweet, it can be tricky to say everything you want in a single post. Here are some tips for crafting the perfect Tweets to effectively build your unique branding and promote your business on Twitter. Nail Your First Tweet Whether you’re a new business, or an existing enterprise joining Twitter for the first time,
When it comes to tweeting, there are a few things to keep in mind.
Focus on introducing yourself in a simple yet engaging way. Established enterprises can get away with a simple greeting and an invitation for followers to communicate, like the first Tweet from Pepsi in 2009. It’s already a widely recognized brand, so it doesn’t need a formal introduction.
Small and new businesses should introduce themselves in a succinct way. Consider sharing an image or short video. It could be your logo, your office headquarters, or your products. Visuals are eye-catching and, if done well, can depict what you want to say without having to say it.
There are certain times during the day when your Tweets are likely to be seen by more people. Early mornings, usually between 8 a.m. and 9 a.m., are some of the best times to post, as this is when your followers are waking up and scrolling. What you tweet in the morning depends on your brand and unique offering! You could create a poll asking followers how they’re spending their day—choosing options that relate.
We all have our favorite things, but it can be hard to know what to share with the people around us.
When tweeting to be relatable, stick to topics you have the authority to discuss. For example: if you’re a skincare brand owner, it would be appropriate to share popular skincare ingredients, tips on clearing acne, or techniques for facial massages. However, it wouldn’t be on-brand to post about travel or vehicle maintenance.
Relevant tweets would be reminding your followers to apply their SPF in the morning or to enjoy a moisturizing face mask over the weekend, using trending hashtags where possible. Of course, relatability is also about the language you use. Twitter is a good place to soften your typical professional jargon and communicate with followers as you would a person in your life.
You know you have a good brand when people are interested in connecting with it on a human level. One of the best ways to do that is by showing your funny side, and we’re here to help you get started!
Not only do comedic Tweets further your relatability, but they can also be a fantastic marketing technique. Look at what the average Twitter user is posting and see what Tweets get the most engagement. Is it short one-liners, or is it memes?
What your followers find funny enhances your relatability, so keep on top of trends to see where you can use them to your advantage. The red flag trend took off in 2021, and many brands like Oreo hopped on the trend to promote their products. Trends such as this allow businesses to promote their brand and offerings in a way to which followers can relate.
You can’t guarantee what will or won’t go viral, as it’s often a shot in the dark that typically depends on timing.
It might happen for a unique new product, a life hack, or making fun of your own situation—it’s almost impossible to predict.
You might remember the big caterpillar cake battle of 2021. Marks & Spencer took legal action against Aldi in April of that year, demanding Aldi remove a specific item from its shelves. The item in question was Cuthbert the Caterpillar Cake, which resembles the M&S Colin variety.
Some brands might shy away from publicly discussing legal matters—not Aldi. The German discount supermarket saw the funny side of the case and played it to its advantage on Twitter. Aldi’s page became a string of mocking memes, referring to its rivals as “Marks & Snitches” while coining the #FreeCuthbert hashtag. It even went as far as putting Cuthbert behind bars, and insinuating M&S was holding the cake hostage.
Twitter users revealed how well the Aldi social team used humor and relatable memes to handle the situation in a comical and relatable way.
If you want to tweet like a pro, there are a few things you need to pay attention to.
First, make sure you’re connecting with your followers on a human level. When people feel like they know you personally and have a sense of who you are (even if it’s just the brand), they’re more likely to engage with your content—and that’s what we’re all looking for!
Second, make sure your content actually showcases your brand in the way that you want to be seen. You don’t have to go viral every time; instead, just keep posting compelling content that’s consistent with what people expect from your brand.
