How to use topic clusters for SEO and AI visibility.
Topic clusters help your website build authority around important services and concepts by connecting a main pillar page to supporting articles.
What is a topic cluster?
A topic cluster is a group of related pages organized around one central pillar page. The pillar covers the broad topic, while cluster pages answer specific questions and link back to the pillar.
How to build a topic cluster.
Choose a pillar topic
Select a broad topic tied directly to a service or business priority.
Map supporting questions
Find questions customers ask before buying, comparing, or choosing a provider.
Create cluster articles
Write focused posts that answer specific questions in depth.
Link everything together
Use descriptive internal links between the pillar page, cluster content, and service pages.
Example AI visibility cluster.
Pillar Page
AI Visibility Services
Cluster Article
What is AI search optimization?
Cluster Article
Why your website is not showing in ChatGPT
Cluster Article
How to optimize service pages for AI search
Cluster Article
AI Overviews SEO checklist
Cluster Article
Entity SEO for local businesses
